Case Study
From Newcomer to Sacramento’s Go-To Moving Company
How Double Move LLC Skyrocketed from 10 to 100+ Sales in Their First Year
Case Author
Karyna
Before
In May 2023, a plucky moving company called “Double Move LLC” knocked on our marketing agency’s door, eager to make a splash and establish a solid footing in the Sacramento, California market. They found us through reviews on industry forums. At that time, they had nothing but a lonely Thumbtack profile to their name. We achieved these results almost from scratch!
We built them a shiny website, set up robust Google My Business profiles, launched targeted ad campaigns, and boosted their social media presence. The result? A significant increase in clients: from 10 to 100+! Double Move LLC went from being the new kid on the block to a well-known name in the Sacramento moving scene.
The Solution
01
Web Wonders
- Developed a website with conversion-focused copy, achieving a 30% conversion rate (every third visitor submits a request)
Paid Advertising
- Launched ad campaigns on Google Ads, Google Local Services (Guaranteed), Bing, Facebook, Instagram, Thumbtack, Yelp, and Craigslist.
02
03
SEO Wizardry
- Optimized the website to improve search engine visibility.
Social Media Sparkle
- Created and set up company profiles on Facebook and Instagram.
- Developed and implemented a strategy for regular posts on Google My Business, Facebook, and Instagram.
04
Email Marketing
- Launched email marketing campaigns to maximize the potential of the existing customer base and nurture new leads.
05
07
Analytics Alchemy
- Established a sales department, set up a CRM system, phone system, and call tracking.
- Trained the sales team on scripts and implemented regular performance monitoring.
- Devised a strategy to increase average transaction value and profitability.
Local Marketing
- Created 3 Google My Business profiles over the year and established a system for collecting reviews from real customers
- Developed a referral program for the moving company
- Designed flyers and organized regular mail campaigns
06
The Results
Only From Google ads We Got 241 Jobs
Jobs
241
Cost per Jobs ($)
159
Sales ($)
192 800
ROAS %
500
We set up a clear and straightforward system to track the sources of inquiries and calls. This allows us to see what needs to be turned off and where to increase the budget. We can identify which keyword generated an inquiry or call and how much profit it brought in
Important thing!
We only count qualified calls over 1 minute. Calls shorter than a minute are excluded to train Google's algorithms to avoid those seeking jobs, wanting to move just one sofa, etc. Therefore, our cost per lead might look slightly intimidating, but we don't waste money on unqualified leads. Our conversion rate to booking is 40%.
In just one year, we’ve achieved these impressive results and a strong return on investment, all while working with a relatively limited marketing budget.
Last year, we didn’t have time to prepare for the busy season, but by the 2024 season, we were fully ready and completed 114 jobs in June 2024 alone!
At our agency, we’re not afraid to test multiple hypotheses to find the best ways to boost your revenue. We take responsibility for your investment, ensuring it works as hard as you do. We focus on ROI, ensuring you have no worries or uncertainties about where your budget is being spent.
We continue to work with Double Move LLC and have already launched another location in San Jose, California.
To learn about the solutions we can offer to help your business grow, please leave an inquiry. Let’s get moving!
