Case Study
How a Moving Company Owner Finally Saw Exactly How Much Money Google Ads Was Bringing In
How We Turned Google Ads from a Money Pit into a Consistent Profit Source
Case Author
Karyna
Before
Before we stepped in, @Live Moving & Storage FL had spent tens of thousands of dollars on Google Ads but couldn’t determine if it was generating any revenue.
The main issues were:
- Too much budget allocated to calls from people seeking jobs or offering services. 45% of calls were from job seekers or vendors.
- A lot of missed calls — people would submit a form, but never pick up the phone. Cost per lead was $130.
- No real analytics — no way to track how much revenue Google Ads was generating. Spent $5K+ per month on ads without knowing if it was working.
- No reporting — the owner had to trust the marketing team’s word without proof—no tracking, no real data — just guesswork.
The Solution
01
Optimized their website (CRO)
- Improved key conversion elements on the website to drive more form submissions, achieving a 32% conversion rate (every third visitor submits a quote request)
- Boosted visibility in Google Maps by rolling out a review and photo generation system
Paid Advertising
- Launched ad campaigns on Google Ads, Google Local Services (Guaranteed)
02
Filtered Google Ads traffic
- Set automatic rules to exclude calls shorter than 80 seconds
- Blocked irrelevant search terms like job seekers and vendor solicitations
04
03
Set up a real tracking and reporting system
- Implemented full call tracking and lead tracking, tied directly to Google Ads
- Built reports that showed not just leads but actual revenue tied to those leads
Email Marketing
- Launched email marketing campaigns to maximize the potential of the existing customer base and nurture new leads.
05
07
Set up a real tracking and reporting system
- Implemented full call tracking and lead tracking, tied directly to Google Ads
- Built reports that showed not just leads but actual revenue tied to those leads
Local Marketing
- Created 3 Google My Business profiles over the year and established a system for collecting reviews from real customers
- Developed a referral program for the moving company
- Designed flyers and organized regular mail campaigns
06
The Results
Only From Google ads We Got 241 Jobs
Only 5% of calls were unqualified — the ads attracted real moving clients
241
Cost per lead dropped to $83
159
Controlled ad spend: $79,500 in spending generated $414,000 in revenue — a 521% return on ad spend
192 800
Full reporting: the owner now knows exactly where every dollar goes and what it brings back
500
We set up a clear and straightforward system to track the sources of inquiries and calls. This allows us to see what needs to be turned off and where to increase the budget. We can identify which keyword generated an inquiry or call and how much profit it brought in
Important thing!
We only count qualified calls over 1 minute. Calls shorter than a minute are excluded to train Google's algorithms to avoid those seeking jobs, wanting to move just one sofa, etc. Therefore, our cost per lead might look slightly intimidating, but we don't waste money on unqualified leads. Our conversion rate to booking is 40%.
In just one year, we’ve achieved these impressive results and a strong return on investment.
What the Client Gained:
✔ Lower ad costs — no more wasted money on bad leads
✔ More paying customers without increasing the ad budget
✔ Full control and visibility over marketing performance
At our agency, we’re not afraid to test multiple hypotheses to find the best ways to boost your revenue. We take responsibility for your investment, ensuring it works as hard as you do. We focus on ROI, ensuring you have no worries or uncertainties about where your budget is being spent.
We continue to work with Live Moving & Storage.
To learn about the solutions we can offer to help your business grow, please submit an inquiry. Let’s get moving!
